Ryanair: How a Small Irish Airline Conquered Europe

Rating:
Summary: In depth, well written and not in love with Mr. O'Leary
Review: I bought this book in Ireland and read it on the way back on
Aer Lingus. The author writes well and does an in-depth study
of the airline and how it came into being. She gives all the right personalities their due and carefully details the airline's move from its Ireland UK routes to its expansion in Europe. She effectively strips Michael O'Leary of his PR star status making him out to be juvenile, abusive, deceitful yet an effective swashbuckling airline buccaneer. When I came to the part about the way the Ryanair mistreats the disabled by charging them for the use of wheelchairs and making them claw their way up the plane's steps on the tarmac, the thought rocketed into my mind that I would exercise my rights not want to fly Ryanair even - if the price was free.

Rating:
Summary: Delightful
Review: Thanks to Amazon I could read this book because it was not available at any book shop in Portugal.
The author cleverly writes about all that happened from the very beginning giving a very good idea of how Ryanair was born. She points out the way that CEO Michale O'Leary achieved the control of the company by adopting new ideas and giving great motivation to the Ryanair employees.
Congratulations!

Rating:
Summary: Intriguing, inspiring, and hilarious...a great book!
Review: This is a great book that I couldn't put down until I read it entirely!
As a frequent Ryanair customer, saving big money every time I travel, I always tried to imagine how such a great airline could charge so little for airfare and continue to make a profit(or stay in business). As a school project (Economics) I chose to research Ryanair's success story and discovered this book. I even drove 4 hours (round trip) to get a copy! This book answered all of my questions and I am still fascinated with this company!
Regardless of Ryanair CEO, Michael O'Leary's 'colorful' personality and his ability to stir up the media, his tenacious efforts continue to drive the company to the top of the airline industry. Some of his comments, outbursts, and responses that are quoted throughout the book, had me rolling with laughter! The humble beginning Ryanair endured through the 1980's is a very inspiring story of persistence that brought radical changes to the way we travel today.
Not only is this a good read about this company, however anyone interested in overcoming great adversity will be inspired and motivated to never give up on their dreams.
A great book that is worth the money (as well as a 4 hour drive)!