The Complete Idiot's Guide to Cold Calling (Complete Idiot's Guide to)

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Summary: Increase in Selling and Sales
Review: Great book. Breaks down Cold Calling to the simplest ideas and then takes on each one. Humanizes common problems everyone faces. Covers cold calling fears, prospecting, finding individual strengths in ones market, objections, pre-call planning, rejection, networking......many more subjects. Comprehensive and easy to follow. Many exercises and questions to help develop individual strengths and overcome weaknesses. Keith shows how a person can improve their selling and make more sales in a short amount of time.

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Summary: Good Book
Review: I have read several books on cold calling. This is one of the better books on the topic.

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Summary: Thousands of Dollars Worth of Advice for Pennies a Lesson
Review: If you are reading this, you probably have to cold call for your business, and may not have really liked or been successful at it. After over 30 years sales experience with sporadic success, I isolated my problem - I did not know how to organize the information from the many initial leads I acquired - I did not have a prospecting system. So I made the best professional decision ever - to hire Keith Rosen as my sales coach and learn his prospecting system. Then I had the privilege of reviewing the early draft of the Complete Idiot's Guide to Cold Calling. Reading Keith's text was almost like having him right there on the phone - sharing his wisdom-based-on-experience, and encouraging me to find my own version of his Routine for Results - so I could achieve my goal of scheduling three of my sales seminars per week. Here are the results I've experienced because I committed to implementing my own version of Keith's process: 1) I've gone from 1-2 qualified prospects per month to 5-10 per week. 2)I've gone from not following up on more than 10% of leads to following up on 90% 3) I've gone from scheduling 1-2 seminars per month to scheduling 1-3 seminars per week, with more in the funnel. 4)I've gone from the stress of having piles of business cards that I can't even remember where they came from to the peace of managing a data base of contacts for results 5)I've gone from hearing my publisher say "Your seminar is great - now you need to do more of them" to "You're doing great! Keep up the good work!" Keith's system works. Buy the book and try it. Experience the stress relief. And bring your ROI to the bank!

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Summary: The Best Book for Mastering Cold Calling
Review: Keith has an amazing ability to partner with the reader to break down the fears he/she can have cold calling. He does this by giving the reader the tools to create a cold-calling process making the calls not-so-cold. By focusing on a quality, well-laid out process and not just the possible end result, he helps the reader reduce (and eventually eliminate) the fear in cold calling. He can help the reader come up with scripts using an individual's natural language, draw up probing questions to evaluate prospects, and establish a routine to enable the reader to continuously keep that prospecting pipeline full--the key to any salesperson's on-going success. Keith is a wonderful teacher, who currently uses the tactics he teaches--high on the credibility chart in my book. I have had success using Keith's process and I encourage anyone else who cold calls to get a copy of this book. A truly wonderful book that is easy to digest and implement--if you are committed to being successful!

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Summary: Not Just About Cold Calling But New Prospecting Ideas, Too!
Review: Who hasn't at some point in his or her career sat staring at the phone, paralyzed at the prospect of picking up the receiver and making that dreaded call? For most of us, cold calling is the weakest link in our chain of selling effectiveness. This book puts it all together, step-by-step, and shows you how to turn this greatest of challenges into your own personal secret weapon. Plus other outstanding prospecting ideas that will help bring in even more business. There is very, very good stuff here, on every page. This book should be required reading for every business person everywhere.