Niche and Grow Rich

Rating:
Summary: An upbeat, go-getter guide to commercial success
Review: The collaborative effort of Jennifer and Peter Sanders, (Niche) and Grow Rich: Practical Ways To Turn Your Ideas Into a Business is an upbeat, go-getter guide to commercial success through specialization. From learning how to use intellectual property protection; to keep one's idea from being stolen; to the essentials of a solid business plan; to making the most of the Internet to promote a new business, (Niche) and Grow Rich is an excellent, practical, advice-packed, "user friendly", and highly recommended guide -- especially for the novice entrepreneur.

Rating:
Summary: How to find a durable niche business
Review: This is a great entrepreneurial book: one that I wished I could have written on the value of having a niche for your business.

The authors go to great lengths to get the reader to understand the concept of a niche, then show you many ways to generate ideas for new businesses to satisfy their criteria of a good niche.

They contrast a niche versus a fad versus a trend and give you creativity techniques that work along side of analytical techniques. They also point out that a good niche is easily publicized and advertised.

To them, a niche is just not a small market. For example, a niche is not just serving a small community... a niche requires a commonality of needs among the customers. So, a niche would be selling to the boat owners in a small town, not selling general products to that small town. Thus, a niche has more easily identifiable customers.

The chapters include:

1 Niche: What's That?
2 Are You a Good Niche or a Bad Niche?
3 Finding a Good Niche
4 Where there's a trend, there's probably a niche
5 Taking Your Niche Online
6 Six Steps to evaluating a niche
7 Can you find a franchise niche
8 How to proect your business idea
9 Will you ever get noticed
10 Basic steps for opening a niche business
11 Go forth and niche

This should be REQUIRED READING FOR STARTUPS. I liked this book very much. It is very practical and useful.

John Dunbar
Sugar Land, TX

Rating:
Summary: wow! what an amazing book
Review: what more can i say? this is simply an amazing book.