On Target : The Book on Marketing Plans

Rating:
Summary: Sunday School Book
Review: Have you ever heard of a SWOT analysis? If you have, then this book is not for you. This book is very good for an entry level book. The authors have very little successful experience in business plan writing and the tasks they include are elementary. You would be much better off reading and intro to marketing textbook instead. The textbook would cover fundamentals of marketing. I respect the authors background, but most people would be better off with a different book.

Rating:
Summary: Sunday School Book
Review: This is a great way to get your arms around doing the some times challenging task of writing a marketing plan. It takes you through the process step-by-step and it is filled with great resources, especially the current web sites it suggests. A great way to get that plan accomplished with solid coaching throughout. These guys know what they are doing!

Rating:
Summary: Practical and it worked!
Review: This is a great way to get your arms around doing the some times challenging task of writing a marketing plan. It takes you through the process step-by-step and it is filled with great resources, especially the current web sites it suggests. A great way to get that plan accomplished with solid coaching throughout. These guys know what they are doing!