Confessions of an Advertising Man

Rating:
Summary: An outstanding read!!
Review: I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!

Rating:
Summary: An outstanding read!!
Review: I am a freshmen marketing mojor at Johnson & Wales University and let me just say that this book is outstanding. There are concepts in this book that no marketing professor will ever teach you! David Ogilvy is an advertising genius! If your looking for a great book that will give you a tremendous leap forward in the marketing/advertising industry, this is the book to pick up. I checked this book out at the local library, but i loved it so much that i am planning on picking up my own copy of the book!

Rating:
Summary: Another Advertising Classic
Review: I really enjoyed this book and have lent it to several friends. Much to my chagrin, they now regularly spew Ogilvy quotes to me. If you buy the book, don't lend it to anyone you talk to on a regular basis.

Ogilvy is one of my favorite advertising thinkers. This isn't saying much but what of serious importance is there to discuss in advertising anyway. He's a really witty, cocky guy.

He tells a bit about how he got started in advertising and then goes on to detail his philosophies on running and agency, copywriting, etc.

Much of the content and structure of this book is similar to that in "Ogilvy on dvertising."

If you work in advertising or want a better idea of what the advertising biz is all about, read this book.

It's out of print so the only way to get it is to buy it used.

Rating:
Summary: Advertising Principles based on fact.
Review: IF you want to learn some rules to advertising I would suggest this book be read. He worked for Dr. Gallop (of Gallop polls) and learned the art of statistics. Gives his rules to writting copy, selecting an agency, and being an agency. Very good reasons for his rules based on the results that are achieved from them in selling the product. This is a nice change from so many fluffy books which base much on opinion. As credentials, he wrote the "Only thing you'll here in a Rolls Royce at 60 mph is the sound of the clock." so he knows what he is talking about. His help should improve any copy written.

Rating:
Summary: Classic in Advertising. Easy to read.
Review: This is a great book. It's a must for any one who is going to want to work in advertising agency AND for anyone who is going to run ANY KIND of a business. David Ogilvy, is giving ideas on everything. This book was very easy to read.

Rating:
Summary: A Classic from One of the Masters
Review: While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.

Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.

Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.

Rating:
Summary: A Classic from One of the Masters
Review: While not as detailed or colorfully illustrated as his later work "Ogilvy on Advertsing," this is still a classic fillld with great information. The book is clearly a precursor to "Ogilvy on Advertising," as many of the same elements can be found in it.

Ogilvy has a wonderfully casual, yet occassionally pompous, style to his writing, but he clearly knows and understands advertising. He manages that rare combination of managing to teach while entertaining. Sometimes his ego and pride come across too strongly, but given the man's accomplishments, I'll cut him slack. And you may wonder why he starts off discussing his days as a chef in Paris, but he does a great job of analogizing that experience to his experiences with running an ad agency.

Highly recommended for anyone involved in advertising, particularly copywriters. Ogilvy was a copywriter and he clearly has a special admiration for those who write copy for a living. He also has great advice to share for anyone in advertising.