Conquering Consumerspace: Marketing Strategies for a Branded World

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Summary: Wonderful useful material!!!!!
Review: Center For Allergy and Asthma - As an eighteen office single speciality group throughout the Greater N.Y. area servicing 35,000 patients each month, we find ourselves in a highly competitive market! Our group has been very successful in treating patients on a day to day basis but we felt the need to increase the educational component of our medical regimen. After reading "Conquering Consumerspace" while on vacation, I knew that we could aid our patients by utilizing a new approach to their care. Dr. Mike Solomon's book has helped us understand our patients' needs by customizing each patients' medications, schedule, socioeconomic variables and preferred doctor in each office. We have become partners in their care rather than just providers. I can not recommend "Conquering Consumerspace" enough, its principles have "branded" our medical organization as the asthma centers of the Greater N.Y. area.

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Summary: Excellent Read for Those Interested in Consumer Behavior
Review: It's clear that this author has an excellent feel for/understanding of consumer behavior. He seems to explore all of the areas of marketing that modern consumer behavior relates to, including, interactive marketing, viral marketing, entertainment marketing. I consider this an important read, particularly for those who want to stay current w/ developments with the Internet, because the book does a terrific job of exploring these emerging areas.

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Summary: What a Find!
Review: Michael Solomon's Conquering Consumerspace is a tremendous resource for an entrepreneurial, marketing novice like me. It conveys everything I need to know about branding and navigating the waters in today's competitive marketplace. The insights and practical ideas provided will prove invaluable for my company's success.

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Summary: "Conquering Audiences"
Review: There's a profusion of marketing strategy/branding books out there, but it's rare to find one that really makes me think about my business from the vantage point of the market I serve. Conquering Consumerspace starts with the premise that consumers form deep (and sometimes even bizarre!) relationships with products -- we truly are what we buy. If you can understand how this process works, the rest is pretty easy. I was amazed to learn about the extremes that loyal consumers will go to in order to "bond" with their favorite products -- tattooing a store's name on your forehead? Fascinating!
The author showed me in a very readable and entertaining way how to apply these ideas in both bricks and clicks situations. Solomon's expertise in consumer psychology gives him a perspective on marketing that few other business authors can bring to the publishing table. I recommend this book to anyone who wants to truly connect with their customers!

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Summary: Eureka! A Readable Business Book For Everyman
Review: This book is the finest example I have yet seen in bringing the essences and nuances of consumer marketing strategies to realistic ends. I found I could excerpt numerous ideas and apply them immediately to develop current business solutions and discard old, time-worn strategies. Much thanks to Mr. Solomon.

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Summary: Eureka! A Readable Business Book For Everyman
Review: What an enjoyable read! Michael Solomon has done something you don't see very often; he's written a marketing book for today's fast paced and ever changing business climate that is actually tremendously interesting and readable from cover to cover. If you have a product or service you want to sell, this book will be of invaluable assistance to you.