Marketing to American Latinos: A Guide to the In-Culture Approach

Rating:
Summary: There is more to it than is suggested
Review: This book only begins to scratch the surface. It is well-written and covers some good points. Too expensive though.
At Hispanic Insight we look at the importance of understanding the consumer for your specific product but also looking at how your company will need to be managed to bring about the desired product or service for the consumer. Attitude brings change , not only knowledge. Good start but only scratches the surface.