The Essential Guide to Managing Corporate Crises: A Step-By-Step Handbook for Surviving Major Catastrophes

Rating:
Summary: outstanding primer
Review: This was actually a textbook for my crisis communication course at a large western university. The book is an invaluable primer in the characteristics of corporate crises and the step-by-step methods needed to successfully emerge. All companies should have this book and prepare themselves for what to do when a crisis hits!