Red Zone Marketing: A Playbook for Winning All the Business You Want!

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Summary: DYNAMIC!!!!
Review: A 'must read' for anyone looking to boost their marketing skills. Back to the essential basics- great for the novice or expert. Loaded with phenomenal take aways. I use the ideas and techniques daily.

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Summary: Scoring Big!
Review: If you're a marketing exec and a football fan, you'll love this book. If you aren't a football fan, you will be after you turn the last page. Maribeth Kuzmeski has done a brilliant job of drawing parallels between two seemingly disparate concepts, and making both seem like a huge amount of fun!

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Summary: Including specific niche positioning
Review: Red Zone Marketing: A Playbook For Winning All The Business You Want by marketing consultant and business owner Maribeth Kuzmeski is a sensible and imaginative guide to raking in business using the SCORE system including specific niche positioning; creating a client experience; deriving opportunities from obstacles; "referral responsibility"; and Extra Point! The sports metaphors add an exciting highlight to this solidly presented marketing primer that offers novice entrepreneurs useful and applicably practical tips, tricks, and techniques ranging from direct mail, to newsletters, video, and utilizing the electronic superhighway to commercial advantage.

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Summary: Marketing Made Simple
Review: This is a fantastic book, chock full of strong ideas to build your business. Its content is surpassed only by attending one of Maribeth's energetic seminars in person. Our organization is already reaping the rewards of following her advice, and we look forward to periodic updates with more tales of success from her clientele. A superb read overall.

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Summary: Marketing Made Easy!
Review: Wow!!!!! What what a great marketing book. It's an easy read with common sense marketing ideas that are often forgotten. The analogies to football made it easier to understand and remember the concepts. I finished the book and the next day I was using Red Zone Marketing strategies in my business.

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Summary: Help for the Marketing Challenged or Budget Conscious
Review: You don't have to be a marketing wiz or have a big marketing budget to benefit from this book. Maribeth reminds us all that common sense marketing tactics always work. The football metaphor serves as a good learning reinforcement and is clever. It's a quick read and loaded with great ideas. I haven't taken the book out of my briefcase and don't plan to. I refer to it often.