Marketing Channels: Infomercials and the Future of Televised Marketing

Rating:
Summary: Informative, but also entertaining
Review: I read this book a few years back, and remember it fondly. The book starts off with a little history of advertising, and it was fun to read. After that, the book gets into the meat of what is possible with cable television. I don't think the whole scope of what Mr. Evan's envisioned has come to pass, but I think he got close.

Rating:
Summary: Informative, but also entertaining
Review: I read this book a few years back, and remember it fondly. The book starts off with a little history of advertising, and it was fun to read. After that, the book gets into the meat of what is possible with cable television. I don't think the whole scope of what Mr. Evan's envisioned has come to pass, but I think he got close.