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Rating: 
Summary: Highly Recommended!
Review: David Kiley's insightful tome is as charmingly idiosyncratic as his subject, the VW Beetle or "Bug." Beginning with the Bug's nasty political genesis as Hitler's "people's car," Kiley follows the methods marketers used to shape its 1960s and 1990s commercial identities. Kiley covers the Bug's marketing history, from the obtuse (managers didn't understand that it was essential to VW's U.S. identity) to the brilliant (its sales renaissance). We [...] recommend this book for its fascinating history, but also for its examples of marketing strategy and internal corporate knife-fighting that just might teach you a trick or two.
Rating:
Summary: So now we know....
Review: Geez, the management folks at VW are a bunch of arrogant bastards - much like the folks at Ford, GM and Daimler Chrysler. This book is a great history and a really interesting and enjoyable read.
Rating:
Summary: Fantastic
Review: I love VWs and I certainly wasn't disappointed by the author's handling of VW's history, their way of doing business and how they've contributed icons to people's lives. I loved this book! Thank you, Mr. Kiley!
Rating:
Summary: As a VW owner, this is a great insight ito the company
Review: I'm a die hard VW loyalist now. So when I saw this book I had to see what it was all about. Incredible story! Very well written!It was incredible to read about all the things that went on within and without the company, it helps to understand the car a lot better :) If you're at all interested in VW's or car company history in general, this is a must read.
Rating:
Summary: A great read. As a VW driver it's great to learn the history
Review: I'm an avid VW driver, and when I saw this book I had to read it. It's great! The VW story is incredible, I never would have guessed that there was so much interesting history there. The references to the advertising brought back some good memories. I remember each ad and how great they were. A dfinite must read! J.
Rating:
Summary: An insightful and "fun" read!
Review: One fine Autumn day in the late '70's I got my driver's license, cashed every savings bond I'd received since my first birthday, and bought my first vehicle . . . a split-pea soup green/yellow Rabbit I named Kermit. I loved it! Similar to their warm furry namesake, this Rabbit was succeeded by multiple versions in pumpkin orange, powder-puff blue, then eventually I "upgraded" to a Scirocco. All terrific machines. I received David Kiley's book as a holiday gift and found it to be a wonderful read, as well as super insight into a brand that so many of us can count as part of our own "not-so-long-ago" personal histories. Kiley's writing style is familiar and flows along at a riveting pace. I highly recommend this book to anyone whose path has crossed that of a VW!
Rating:
Summary: I am The Author
Review: Thanks for your interest in my book, which received the International Motor Press Association 2001 Ken Purdy Award for Excellence in Automotive Journalism.
You may learn more about the book, and can read excerpts, [on the web]...
Rating:
Summary: A Fascinating and Interesting Read
Review: This is a top of the line book. It takes the reader through the history of Volkswagon in America. It speaks of the successes and failures and takes the reader behind the scenes to see how the company was/is run. Due to the history of Volkswagon, the book is entertaining and hard to put down. Kiley does a wonderful job of telling the facts in an interesting way. At times though, it does focus a lot on advertising which is both interesting and tedious. Although it can be hard to keep all the dates and people straight throughout the book, the experience of reading the book is fantastic. This is a great book for those who know a lot about cars and for those who are just merely curious.
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