Marketing With Video: How to Create a Winning Video for Your Small Business or Non-Profit

Rating:
Summary: A Refreshing Entry of Clarity and Utility
Review: "Marketing With Video" is a rare and anomalous entry in the genre of self-help, because it speaks personally to one's self and is consistently helpful. Author Landen is a natural born teacher, taking his reader through a meticulously charted course of instruction to which is added the buoyancy of his own enthusiasm for the subject. Although this very practical book focuses on creating marketing videos for small business, all the points it makes bear true for movie-making in the full gamut of its manifestations. In other words, this is a complete book of film-making in microcosm. The essentials are all here--sufficiently detailed to be comprehensive but not so abstruse as to be intimidating. We are introduced to the basic grammar of cinematography; we find out what can be learned by watching commercials with the sound turned off; how a non-writer can draft a solid film script; the elements and economical short-cuts of pre- and post-production; thrifty tips and clever tricks of the trade; and how to combat the driving obsession to include family members in your film. All this is related with utmost clarity and a positive regard for the reader. This book teaches without condescension; the many examples provided are especially helpful. Landen not only convinces you that you can master the skills necessary to make your own successful business video, he actually makes you want to do it. Considering the exorbitant fees that reputable companies charge for bad marketing videos, this book is a godsend for its specific audience and offers a fresh perspective to everyone interested in film.