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Let Your Customers Do the Talking: 301 + Word-Of-Mouth Marketing Tactics Guaranteed to Boost Profits |
List Price: $19.95
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Description:
Michael Cafferky is an international advocate of "word-of-mouth" marketing--an age old practice that utilizes community reputation and public good will to build business. Satisfied clients and loyal consumers can be any company's most effective salespeople, Cafferky says, and in Let Your Customers Do the Talking he outlines more than 300 relevant tactics that could be employed by small under-funded firms as well as large multinational corporations. Profiles of successful implementations offer additional insights.
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