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Rating: 
Summary: Lots of Great Ideas
Review: How to Start a Home-Based Mail-Order Business is, at its core, a how-to. But, it is not satisfied with providing the basic bones and goes on to provide excellent elaboration and detail that helps answer questions. Well-written and researched. It covers all the basics--marketing, sales, promotion, etc, without getting bogged down into details that could lead Fiumara away from her basic thrust of the book. Given how much today's world relies on the Internet, her chapter on Success in Cyberspace is especially helpful. While it has its own chapter, using the Internet to promote your business is so critical that I would recommend Guerilla PR: Wired, which covers that same subject far more in-depth.
Rating:
Summary: Lots of Great Ideas
Review: Most books on starting a mail order business are written by men who claim you can make $100,000 or more at home. This book is different. How To Start a Home-Based Mail Order Business is written by a woman who gives you all the information you need to succeed in a mail order business -- but without all the bull. Georganne Fiumara takes you by the hand in the very first chapter and leads you to success, step-by-step. Thanks to the author, my home business dream has come true. I especially appreciated the chapter called Success In Cyberspace because most successful mail order businesses now include web promotion. The author's web site, HomeWorkingMom.com, shows that she knows what she is talking about. I took her advice and put my business online at MoneyandShopping.com and have not looked back since. If you are looking for a straight-forward, insider's guide to mail order, this is the book to buy. Angela Smith
Rating: 
Summary: Step-By-Step Insider Information
Review: Most books on starting a mail order business are written by men who claim you can make $100,000 or more at home. This book is different. How To Start a Home-Based Mail Order Business is written by a woman who gives you all the information you need to succeed in a mail order business -- but without all the bull. Georganne Fiumara takes you by the hand in the very first chapter and leads you to success, step-by-step. Thanks to the author, my home business dream has come true. I especially appreciated the chapter called Success In Cyberspace because most successful mail order businesses now include web promotion. The author's web site, HomeWorkingMom.com, shows that she knows what she is talking about. I took her advice and put my business online at MoneyandShopping.com and have not looked back since. If you are looking for a straight-forward, insider's guide to mail order, this is the book to buy. Angela Smith
Rating:
Summary: Good tips and insight, but not applicable to all
Review: Read this book from the library as ongoing market research. The book hit on many good points for where to begin, following effectiveness, etc., but felt somewhat outdated in other parts - the author places a lot of emphasis on using the fax versus email/online. Also would have liked to see more about sending mail for different types of services & products. We are implementing some of the author's ideas at Anchor Digital - we'll be using the same messages found at anchordigital.com and putting them into direct mail pieces. Hopefully they will have the same effectiveness as the ones on the website. I recommend this book as part of research for mail-order businesses, but be sure to include other, more varied books as well. Barry Rosenstock
Anchor Digital Inc.
anchordigital.com
Rating:
Summary: Good tips and insight, but not applicable to all
Review: Read this book from the library as ongoing market research. The book hit on many good points for where to begin, following effectiveness, etc., but felt somewhat outdated in other parts - the author places a lot of emphasis on using the fax versus email/online. Also would have liked to see more about sending mail for different types of services & products. We are implementing some of the author's ideas at Anchor Digital - we'll be using the same messages found at anchordigital.com and putting them into direct mail pieces. Hopefully they will have the same effectiveness as the ones on the website. I recommend this book as part of research for mail-order businesses, but be sure to include other, more varied books as well. Barry Rosenstock
Anchor Digital Inc.
anchordigital.com
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