So You Want to Work in the Fashion Business? A Practical Look at Apparel Product Development and Global Manufacturing

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Summary: This is What I Need
Review: I bought this book and I loved it! It is easy to read and understand the business in fashion world. Lots of useful advise from the famous people for those who wants to go into the real world of fashion business.

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Summary: A great look at the fashion business
Review: I'm using this book in a course right now, and for the first time I understand how the fashion business runs! This book has been a wonderful source of first-hand information, I love it.

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Summary: Excellent introduction to the fashion and apparel industry
Review: I've wanted to pursue my love of apparel design, but have held back because it felt like too "foofy" of a career choice. I was pleasantly surprised, reading this book, to find out what a practical business this is. Artistic ability and design talent are really a small part of what those in the fashion business need to survive; most of the rest is an understanding of marketing, merchandising, global economy, quality control...in other words, business skills. I wish I had known this as I was graduating from high school--I could already be employed by now! I am using the information in this book to evaluate design programs, and feel confident that I can now go into this field with my eyes open. Fashion and apparel aren't as glamorous and superficial as they might seem: there's a lot of hard work and business savvy that makes up the bulk of the field.