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Rating: 
Summary: This book solved my problem
Review: This is a great book and is just what I wanted after searching for a real practical and useful marketing book for a long time. When I tried to start an exquisite Chinese arts business more than a year ago, I thought I would be able to do it in a nice way because I took some marketing classes during my MBA program. I took out my marketing text books for guidance, however, found them very little help. I found the books covered many theories but few practical details.Finally, I found this book. It is the only book with real complete market plans that I have seen so far. I was excited when I read through the sample marketing plans in the book and found many of my previous questions answered. Thanks to this information I decided to re-start my art business using this book as a practical guide. I strongly recommend the book to anybody who really needs real practical and useful guidance in marketing planning.
Rating:
Summary: This book solved my problem
Review: This is a great book and is just what I wanted after searching for a real practical and useful marketing book for a long time. When I tried to start an exquisite Chinese arts business more than a year ago, I thought I would be able to do it in a nice way because I took some marketing classes during my MBA program. I took out my marketing text books for guidance, however, found them very little help. I found the books covered many theories but few practical details. Finally, I found this book. It is the only book with real complete market plans that I have seen so far. I was excited when I read through the sample marketing plans in the book and found many of my previous questions answered. Thanks to this information I decided to re-start my art business using this book as a practical guide. I strongly recommend the book to anybody who really needs real practical and useful guidance in marketing planning.
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