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Rating:  Summary: Keeping it Simple Review: Are you looking to direct market your farm products? Then this is a 'must have' in your library. Jeff Ishee takes you through the day-to-day of planning and preparing to market any and all farm products directly to the consumer. This book is a great guide in getting your ideas together on what to do in your operation or if you are just simply trying to decide if direct marketing is for you. In working with the industry on a day-to-day basis in Kentucky, this book has been an excellent addition to my resource library.
Rating:  Summary: Keeping it Simple Review: Are you looking to direct market your farm products? Then this is a 'must have' in your library. Jeff Ishee takes you through the day-to-day of planning and preparing to market any and all farm products directly to the consumer. This book is a great guide in getting your ideas together on what to do in your operation or if you are just simply trying to decide if direct marketing is for you. In working with the industry on a day-to-day basis in Kentucky, this book has been an excellent addition to my resource library.
Rating:  Summary: Dynamite! Review: Farmer's Markets are one of the hottest new trends in local economies. This is the definitive book on how to profit from the movement. ISHEE, himself a successful small farmer, has produced a comprehensive guide to selling your farmer's market products. He covers everything - how to organize and run a successful farmers' market, how to sell, which products sell best, stories from successful veterans of the market, a resources list.
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