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Rating: 
Summary: Great insight into what drives the sport
Review: Before this book, my opinion of the sport ranked up there with my opinion of most politicians. However, a recent slight interest prompted me to buy it. I read it quickly and truly enjoyed it. Not only does it offer great insight into what drives the sport, but it gives a new fan (or someone with slight curiousity) an incredible appreciation of the sport, its athletes, the fans, and the people behind the scenes. After this book, I am a NASCAR fan.
Rating:
Summary: Great insight into what drives the sport
Review: I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support. I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.
Rating: 
Summary: An Inside View of NASCAR
Review: I'm not a racing fan, but I am a person who enjoys a good book with a great story. In The NASCAR Way, Robert Hagstrom takes the reader into every facet of the sports organization that is NASCAR. If you have an appreciation for the sport, this will be a great book for you, if not, you like me may gain an appreciation of both the sport and the NASCAR way of doing things. How this empire rose from a few bootleggers engaging in afternoon challenges to a multi-billion dollar industry is fascinating. Perhaps the most fascinating of all is the way this business works together at every level, from upper management, to track personnel, to racing teams and corporate sponsors, to the huge retail business, to loyal fans that fuel the entire machine with their support. I highly recommend The NASCAR Way, I found it to be both enjoyable and a real learning experience.
Rating:
Summary: Fantastic Enlightenment
Review: The book was very informative on the financial and business demands of creating this great sport. It points out the France's dedication and perserverance to a business and how it became successful. After reading the book you can see why the sport has become a boardroom discussion with a lot of Fortune 500 firms as well as the Little Guys! I couldn't put it down.
Rating:
Summary: Not just for racing fans
Review: The NASCAR Way is the most informative book I've found on NASCAR racing as an industry. The insight that Hagstrom provides the reader on the moral values that started all, to the marketing saavy that continues to drive the business is invaluable not only to the NASCAR fan wanting to know more, but to anyone in any business looking for a model to grow their company by. The reader that is not a NASCAR fan will be hooked before finishing the book, and the casual fan will become an expert on what goes on in the behind-the-scenes world of racing. A must for every entrepreneur and NASCAR fan alike.
Rating:
Summary: Not just for racing fans
Review: This book explains NASCAR Racing from the very beginning and does it well. Covers all aspects of sponsorship, drivers, owners, race tracks, the expense, the fans, Bill France Sr and Jr. It's awesome. I found this book very informative to say the least.
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