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Summary: Can you discern if your company is run by leaders?
Review: Do you know if your company will offer you a career or just a job? Will it be exciting, will you learn more skills, will it be financially rewarding,etc. The answer to these questions depends on whether the management of your organization are leaders or not. Is your management filled with team people or me people. Do they think like the CEO of SAS and profess that 80% of the companies value leaves at the end of each day or do they feel that 80% of the companies value leaves when they do? Obviously, they will always talk the talk but do they walk the walk. Do they know how to motivate people to reach their best performance, do they value your opinion or those of the cusotmer, do they use this knowledge to build new products or services that are right for the market, do they share authority, do they share the profit? This book helps you to understand if you are being lead or mislead. One of my biggest mistakes was working in a company for 10 years, 6 years longer than I should have. If I had the knowledge from this book I would have realized it was time to get out and grow personally and financially sooner than I did. Management can learn a lot about what motivates the people in the trenches from this book.
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Summary: The best money you will spend this year!
Review: Written by the Author: A business owner takes his staff to a mountaintop and tells them, "Look at this beautiful scenery, this gorgeous meadow, these rolling hills. If you are diligent, work long hours, and make many personal sacrifices, one day...all this will be mine." Little did I know how good I had it in the Army - until I reentered the civilian world! There I met hundreds of frustrated managers. They hired employees who looked great on paper but couldn't get the job done. Their people missed sales targets and engineering deadlines, rolling out one product failure after another. They couldn't understand a lack of loyalty from employees, or why their departments would not work together. Many struggled with how to lead people toward a goal rather than push them.
Sound familiar? If so, this book will help. The U.S. military has had over two centuries to examine and perfect solutions to many of the same issues that plague businesses around the world. This book will highlight specific military strategies that can help businesses succeed. When Sun Tzu wrote The Art of War, his book was aptly named: 2,500 years ago, war was an art. Since then, particularly in the last century, the conduct of war has matured into a science. Those who practice the science of war now routinely defeat those that do not. Today, many business leaders believe that no business approach can be labeled "right" or "wrong" because business is essentially an art. If all problem solving is basically "creative", why waste time on a scientific approach? If there are many ways to solve a problem, what difference does it make? My response is that in business, as in war, science beats art. The approach you take makes a tremendous difference. What is the least expensive way for your company to solve a problem? What is the fastest way? What is way that provides the least expensive solution to your customer? What is the way that provides the best service? What is the way that moves your product to the next generation? What is the way that establishes your product as the de facto standard? What way makes your shareholders the happiest? What way motivates and grows your employee base? What way helps your company reach its corporate objectives? What way uses the best combination of ways just mentioned? These are detailed questions, and they require detailed answers. You need solid science here, not arm waving. And after you've got the answers, you need proven processes to help you execute.
That's what this book provides. It has been twenty-five years in the making-ten years of training and unit experience with the U.S. Army, and fifteen years with some of the best business leaders around the world. During these two careers I dedicated myself to studying why some organizations win and others lose. The Japanese proverb, "Business is War," has never been more true than it is in this millennium. As you may have gathered, this book is not another Sun Tzu rehash. Although many of his lessons have a direct application to business, there are just as many that do not fit.
This book brings state-of-the-art military leadership and organization skills to the business world. It provides tools and exercises to ensure that your company is on track towards fulfilling its goals. The Gulf War and Operation Iraqi Freedom were the most lopsided military victories in the history of the world. Iraq had initiated an unprovoked attack on four of its neighbors, was fighting on its own home field, and had equipment and manpower on par with the U.S. and its allies. Despite all those advantages, the first war was over in about sixty days and the second conflict in only 21 days. Why did every major media outlet predict, "We would bring home ten thousand body bags?" What went wrong (or right)? These U.S. victories would be analogous to entering the sales territory of one of your competitors overseas, introducing a brand new product, and owning a 95% market share within two months. This book will show you how to achieve success of this magnitude. Leadership, alignment, and process won those wars. If you can achieve these three things in your company, you will have mastered Precision Guided Leadership™ For detailed information see www.scottwchristie.com
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