Studebaker: The Life and Death of an American Corporation (Midwestern History and Culture)

Rating:
Summary: Great Book
Review: Explores the nature of the company rather than just the products. The insights are revealing and the style is engaging. The lessons from this study can be applied to the success and failures of the other American automotive manufacturers. It is valuable for both the automotive enthusiast as well as the student of management and business.

Rating:
Summary: All but forgotten
Review: My dad was a Studebaker dealer and I grew up reading everything I could about the company. Following them through the early to mid fifties was agony. This is a very detailed description of their rise, near demise, and eventual failure. Excellent history and nostalgia. Actually a bit sad but I could not put it down.