Marketing Strategy and Uncertainty

Rating:
Summary: Marketing Strategy & Uncertainty
Review: This book is very insightful and provides great examples and formulas to prove each theory. I would recommend this book to anyone interested in pricing of products; however, you must be familiar with calculus in order to make use of the formulas in this book.

Rating:
Summary: Marketing Strategy and Uncertainty
Review: This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.

Rating:
Summary: Marketing Strategy and Uncertainty
Review: This is a very nice collection of highly useful (in my Market Analysis profession) thoughts. Unlike other non-theoretical marketing text books, it helps me develop useful thinking. I had difficulty analysing the real world marketing data, such as reactions of retailers to actions by manufacturers in selling prices. All those actions - reactions can be, as the author suggests, described in beautiful mathematical equations, and , then, I would be able to marerialize something like Computorised Simulation model. I wanted say a big Thanks to the author.