Retail Selling Made Easy

Rating:
Summary: Success REALLY is EASY
Review: Ron Martin's book is one of the wonders of the self help world. It is easy and practical and measurable. When we get stuck in our marketing process of my small service business we go back and read it again to get started again. It is most helpfull and easy to read and understand.

Rating:
Summary: Success REALLY is EASY
Review: Ron Martin's book is one of the wonders of the self help world. It is easy and practical and measurable. When we get stuck in our marketing process of my small service business we go back and read it again to get started again. It is most helpfull and easy to read and understand.

Rating:
Summary: Horrible Book!
Review: This is truly the worst book I have ever read. It was neither informative nor believable. The information given can easily be outshadowed by anyone applying the principles of common sense! Furthermore, Ron Martin does not have the credentials necessary to refer to himself as an "expert" or "authority" on the topic. I strongly suggest choosing a publication by a credible author. As well, the suggestion that there are 155pgs is misleading -- the font is abnormally large, there is an abundance of white space on each page, and a large section at the back of the book presents useless examples and charts.

Rating:
Summary: Horrible Book!
Review: This is truly the worst book I have ever read. It was neither informative nor believable. The information given can easily be outshadowed by anyone applying the principles of common sense! Furthermore, Ron Martin does not have the credentials necessary to refer to himself as an "expert" or "authority" on the topic. I strongly suggest choosing a publication by a credible author. As well, the suggestion that there are 155pgs is misleading -- the font is abnormally large, there is an abundance of white space on each page, and a large section at the back of the book presents useless examples and charts.

Rating:
Summary: Best book on selling in a retail environment I've read!
Review: Truly outstanding! This is a book with incredibly direct applicable methodology for the retail sales person. It gives hope, direction, and motivation to the struggling, as well as the successful, sales professional; and it helps all of us in my company's sales management ranks to remain more focused on what we can do to help our sales teams improve the top line. Ron Martin's book is now required reading as a part of our sales training program. It gives our company tremendous benefit