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Cutting Edge: Gillette's Journey to Global Leadership |
List Price: $35.00
Your Price: $35.00 |
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Reviews |
Description:
Ever since a forward-thinking bottle-cap salesman named King Camp Gillette first grew tired of shaving with a dull razor more than 100 years ago, the company he then founded has prospered impressively--despite ongoing threats of hostile takeovers and downsizing--by continuing to explore new geographic markets and introduce fresh consumer products. Cutting Edge: Gillette's Journey to Global Leadership, by long-time business journalist Gordon McKibben, is a scrupulous, behind-the-scenes examination of the firm's history with an emphasis on the modern period that began around 1975 and solidified Gillette's deserved reputation as a worldwide powerhouse.
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