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Rating: 
Summary: OK for Small Businesses
Review: A better title for this book would be "How to Choose an OK Name for a Small Business." As another reviewer noted, this book was written by lawyers, who seem to know more about law than marketing. Consequently, the marketing advice is rather basic, but correct in my opinion. This is exceptional considering all the bad advice out there on domain names. But if you are a small business, you don't need a great domain name, and it's not cost effective for you to spend thousands of dollars or many hours choosing a great name. An OK name with no trademark problems will do for most basement, small and garage businesses. Written by lawyers, this book has good trademark advice. If you are looking for marketing advice for a larger business, look at "The 11 Immutable Laws of Internet Branding" by marketing expert Al Ries, "How to Select & Buy an Elite Domain Name" or other books on branding.
Rating: 
Summary: Very Useful Book that Saves $$$
Review: I think this book is worth every penny. It helped me to find best sites and deals on domain names. It also taught me how to protect my trademark and keep all my whois info private.
I've learned so much about domain registrars. Choose the registrar which is right for you!
I would like you not to make my mistakes.I had a pretty bad experience with GoDaddy. Yes, they seem to be cheap but then u discover hidden hooks and fees and need to pay extra $$$ :(((( I just transferred my domain to http://mapname.com for $6.85..And for this price I've got Free URL forwarding, Free Unlimited private emails, Free Private POP3 email box, Free Dynamic IP support, Free Spam protection....
They have private registration for free..I wonder why I've paid extra $9 to Godaddy ?
Anyways, be sure to read tips and hints in this book(they are
marked) Good luck with your domains!
Rating:
Summary: OK for Small Businesses
Review: This was the second book (there are only two in print<g>) I bought in my quest to understand the domain name business. It does provide some useful information on coming up with your own domain name and it does provide lots of info on trademark considerations in choosing a domain name. It is primarily for the trademark considerations that I give it the three star rating. While the Ronan's book on Domain Names (The Domain Name Handbook; High Stakes and Strategies in Cyberspace by Ellen Rony, Peter R. Rony) does a nice job on covering trademark history, this book does a better job from a "How-to" point of view, which is not surprising since it is published by an interesting publishing house, Nolo, which puts out lots of how-to law books. I expect to order more of these. By my read, about 55 pages of the book are clearly related to domain names. The rest of the book is more related to trademark considerations. It's almost as if they took a book on trademarks and modified it and added the pages on domain names. Since, if you screw up on a trademark factor with even a single domain name registration, it could cost you at least the $16 or less cost of a name registration, this book's $20 cost is well worth the investment and time persuing its detailed trademark coverage, to prevent running into trademark problems. Rob Kall, author, domainnamereport
Rating: 
Summary: Worth the $20
Review: This was the second book (there are only two in print) I bought in my quest to understand the domain name business. It does provide some useful information on coming up with your own domain name and it does provide lots of info on trademark considerations in choosing a domain name. It is primarily for the trademark considerations that I give it the three star rating. While the Ronan's book on Domain Names (The Domain Name Handbook; High Stakes and Strategies in Cyberspace by Ellen Rony, Peter R. Rony) does a nice job on covering trademark history, this book does a better job from a "How-to" point of view, which is not surprising since it is published by an interesting publishing house, Nolo, which puts out lots of how-to law books. I expect to order more of these.By my read, about 55 pages of the book are clearly related to domain names. The rest of the book is more related to trademark considerations. It's almost as if they took a book on trademarks and modified it and added the pages on domain names. Since, if you screw up on a trademark factor with even a single domain name registration, it could cost you at least the $16 or less cost of a name registration, this book's $20 cost is well worth the investment and time persuing its detailed trademark coverage, to prevent running into trademark problems. Rob Kall, author, domainnamereport
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