Managing Corporate Culture, Innovation, and Intrapreneurship

Rating:
Summary: A wealth of informative thinking.
Review: Oden details processes for integrating culture, innovation, and intrapreneurship for competitive success. The book describes how strategic planning, cultural planning, organizational change, and process reengineering must be done in parallel to achieve an innovative culture. The author proposes using a venture team to integrate the corporate innovation process and a six stage new product or business development process the team follows. Just to mention two topics covered, there is an excellent discussion about idea generation and a profile of human resources practices in an innovative organization. This work offers a wealth of informative thinking presented in a clear framework. Excellent.