Just Do It : The Nike Spirit in the Corporate World

Rating:
Summary: Captures the Spirit of This Fast Corporation's Climb
Review: After reading this fascinating account, I am somewhat dumbfounded by some reviewers who didn't find any real corporate insights here. There are plenty, especially the spirit of the place, which one quickly realizes is the heart and soul.

Bookcased by Air Jordan's entry and retire, Katz in good prose that flows well style relates how a middle-distance runner and his coach and eventually some Japanese shoes turned into the giant Swoosh Just Do It corporate wonder. For those of us from this time in our history, one distinctly remembers the embodiment of that spirit, Prefontaine.

You see the dominant style of the venture comes from the playing fields, and many customers for it shoes can feel it, and so they buy it. Others are caught up in its powerful draft, not understanding at all the athletic side. Knight does, and he and his company relished it and grew it. Amazing. I remember setting right next to a mother and her teenage son, both of us guys trying on cross-training shoes. Me, non-Nike, and this young kid insisted he would only wear Air Jordan. The salesman said they didn't have any in that style in his small foot size, the smallest size 2-3 sizes too big. The salesman said it would be harmful to his feet to wear them, but the kid was incensed to have them on. And mom gave in. Stunned, I was. Then to hear about what kids would do to have these shoes.

I relate to all of this as one who never really cared personally for those who stood for the Swoosh ala McEnroe, but respected very much their talent and drive. That's my response to their history and this fascinating chronicle of it: I don't really care personally for what they were about, but have great respect for their drive and talent. You have to give it to them.

They ran the great race, up those trudging hills, and through those barriers that all distance runners have to run through. That great cover photo says it well, does it not!

Rating:
Summary: ECONIMICS CLASS
Review: FOUND THIS BOOK TO BE KIND OF BORING, BEFORE READING THIS BOOK I
THOUGHT THAT KATZ WOULD TELL THE READERS MORE OF THE
BEGINNING OF THE NIKE COMPANY. I WOULD OF HAD A BETTER
UNDERSTANDING IF I WOULD OF SEARCH ON THE INTERNET THAN
ACTUALLY READING THE BOOK. IT KEPT ON TELLING HOW MICHAEL
JORDAN-NIKE RELATIONSHIP. BUT IT DID NOT MENTION ANYTHING THAT
GRABBED MY ATTENTION, ONLY WHEN THEY MENTION THE CONDITION
WERE THE WORKERS WORK AT, THE SWEATSHOP!!!!

Rating:
Summary: Star-studded
Review: Liberally drawing examples from interviews with well-known athletes, Katz paints a picture of Nike as a company that makes great shoes, knows how to negotiate, and created the idea of the athlete as a brand. He shows the power Nike has in creating an image of an athlete, and fitting that image into a Nike ad campaign. The athlete gets more of a newly-identifyable image than Nike. I'm not a big sports fan, and I don't know if I've ever worn Nikes, but I was found this book to be a good read from a business and marketing perspective - as well as to hear about some big-name athletes.