Rating: 
Summary: Has much of value to offer even the more experienced
Review: The Marketing Toolkit For Growing Business: Tips, Techniques And Tools To Improve Your Marketing by Jay B. Lipe (President of Emerge Marketing) is a step-by-step guided tour through the basic essentials of developing a successful marketing process regardless of the product or service being offered in local, regional, national, or international marketplace of commerce. Readers will learn what marketing is and is not; the most common marketing mistakes made by growing business and how to avoid them; how to quickly develop an effective marketing plan; how to efficiently implement a marketing plan; how to write promotional copy; how to measure the results of marketing efforts; as well as how to brand a company so that it will stand out and apart from any competitor. Enhanced with an extensive glossary of more than two hundred marketing terms, The Marketing Toolkit For Growing Business is ideal for the novice entrepreneur, and has much of value to offer even the more experienced businessman or businesswoman.
Rating:
Summary: Taking It to the Next Biz Level
Review: This is neat approach, started businesses that have plateaued or not grown at the desired rate. For them, there is a whole array of marketing tools, here delineated and explained by Lipe.As a former mkt. exec I find this whole approach very right on and well presented in a way that the non-marketing types can grasp and use. Especially salient here is his checklist of "common list mistakes". This is really an area that the non-mkt types miss golden opportunities to understand their biz and how it can move ahead to serve mkts better and grow. There is great suggestive stuff here, e.g. cheap, good research, and how to integrate all of the mkt. plan once it's developed. Continuing monitoring of this plan and its modification is critical to mkt. share movement, and Lipe's ideas will deliver a solid approach to reigning in one's mkt. to make it do what it can do: build mkts.
Rating:
Summary: Taking It to the Next Biz Level
Review: This is neat approach, started businesses that have plateaued or not grown at the desired rate. For them, there is a whole array of marketing tools, here delineated and explained by Lipe. As a former mkt. exec I find this whole approach very right on and well presented in a way that the non-marketing types can grasp and use. Especially salient here is his checklist of "common list mistakes". This is really an area that the non-mkt types miss golden opportunities to understand their biz and how it can move ahead to serve mkts better and grow. There is great suggestive stuff here, e.g. cheap, good research, and how to integrate all of the mkt. plan once it's developed. Continuing monitoring of this plan and its modification is critical to mkt. share movement, and Lipe's ideas will deliver a solid approach to reigning in one's mkt. to make it do what it can do: build mkts.
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