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Rating: 
Summary: Solid Introductory Book
Review: Considering how little has been written on the subject of Direct Public Offerings (DPOs), this book is a clear introductory text that is easy to read. As an entrepreneur considering a DPO, I am grateful for this book -- it convinced me that a DPO for our company will be successful! More than that, it convinced me there are a number of advantages to doing a DPO besides raising capital.There are two caveats I would ask readers to keep in mind, however. 1) View this book as an introductory text. It does not contain sufficient detail to answer your every question, and no doubt, additional research will be required. 2) The author makes liberal use of trends and statistics, but many of the references are out of date: This seems to be typical of authors who rush to publish a subseqent edition of their earlier work, without going back and updating a lot of their detailed research. Despite the draw-backs listed above, for anyone considering taking a company public, this book is a worthwhile investment at a modest price.
Rating:
Summary: Solid Introductory Book
Review: Considering how little has been written on the subject of Direct Public Offerings (DPOs), this book is a clear introductory text that is easy to read. As an entrepreneur considering a DPO, I am grateful for this book -- it convinced me that a DPO for our company will be successful! More than that, it convinced me there are a number of advantages to doing a DPO besides raising capital. There are two caveats I would ask readers to keep in mind, however. 1) View this book as an introductory text. It does not contain sufficient detail to answer your every question, and no doubt, additional research will be required. 2) The author makes liberal use of trends and statistics, but many of the references are out of date: This seems to be typical of authors who rush to publish a subseqent edition of their earlier work, without going back and updating a lot of their detailed research. Despite the draw-backs listed above, for anyone considering taking a company public, this book is a worthwhile investment at a modest price.
Rating: 
Summary: A must read for anyone considering a public offering.
Review: Drew Field writes from experience gained through more than a dozen direct public offerings in which he has personally participated.The book lays out the required rules for a corporation to raise funds by selling its stock to the public. This is a complicated subject which Mr. Field simplifies to a workable set of do's and don't's. You'll understand the steps to follow to raise funds and which regulations must be adhered to for your selected type of offering. The most compelling portion of the book contains the case histories of actual offerings. Mr. Field will show you, through real world examples, what can work for you to acquire the funds you need for your business.
Rating:
Summary: A Solid Effort!
Review: Drew Field wrote this book in 1997 to encourage entrepreneurs to bypass Wall Street and float their shares directly to individual investors. In hindsight, we can see that almost everything that Field predicted in the book was wrong, but it is precisely due to the enormity of his mistakes that this book is relevant in the year 2000. Field's premise was that brokers were ignoring equity issuance and individual investors in favor of big-ticket, M&A-style transactions and institutional deals like securitizations. This shift had created an imbalance in which struggling entrepreneurs were cut off from the capital that they needed to get their businesses off the ground. Of course, what happed in reality was exactly the opposite: A boom in venture capital and the stratospheric rise of the IPO market created an equity bubble of epic proportions, and many start-ups that should never have made it past the garage door raised hundreds of millions of dollars. All of this brings us to the present day, when an IPO backlash has dashed the funding hopes of many public wannabes. To the founders of these companies, we [...] ask: Direct Public Offering, anyone?
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