Latin American Business Cultures

Rating:
Summary: If you work in the global market, you must read this book
Review: The introduction asks the tough questions that any business-person in the global market today needs to be asking: How does regional culture effect/affect a business' ability to succeed?
Each chapter of the book then thoroughly examines a Latin American country - from its history and culture to its current place in the world and regional economies. The analyses are written by experts who are steeped in the business of their country's cultural and economic matters. In the process, the authors guide the reader towards an understanding of the importance of cultural awareness in today's business world.
Crane and Rizowy, two of the world's leaders on international relations, business, and cultures, have done a stellar job of creating a road map to success in Latin American markets.