Nail 'Em!: Confronting High-Profile Attacks on Celebrities & Businesses

Rating:
Summary: Read this book!
Review: High profile attacks? well, given the rate at which many corporate fat cats have been swindeling investors and the public, this book can be a must read for amusement. At least you know what kind of tactics some of these "businesses" use to keep the consumer wrapped around their fingers. The PR machine of the big business would be the envy of fascist propaganda systems of the 1930s and 40s. It's always good to know how the fox thinks before raiding the chicken coop. I can recommend a few other books to read along with this one to at least get a better picture as to why "Nail'em" is even written. I am glad people have begun to seriously question the excessive power big business has in the nation (especially in the light of ENRON, Worldcom, etc...), and a book like this is a sign the winds are changing. So read this book to be aware!

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Summary: a fascinating insight into today's contraversial PR issues
Review: I attended the author's book signing and after hearing him speak for almost an hour addressing comments and taking questions I did not want the discussion to end. Mr. Dezenhall is brilliant, extremeley funny and very resourceful. He writes the book with the same engaging prose and examples. He singles out the prototypes in many of the highly contraversial clients and situations he deals with in his work. We begin to see a pattern in the victims, villians, vehicles and values of the pr attacks and defences. His strategies and creative comebacks in any given situation are truly impressive.

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Summary: Paranoia isn't a State, its a small town called vindictive
Review: In a world where television dictates emotion and the latest rumor becomes the evening news fact, Nail' EM cuts through the fog and shows us exactly the forces at work against corporate Icons and celebrities. Not only did I buy this book but I sent a copy to Audi just in case 60 Minutes returns.

Rating:
Summary: Wow!
Review: Smart and savvy. Eric Dezenhall takes a hard look at today's tear-down and trample culture, where someone is always to blame and that someone is usually a profit-making enterprise. This book is great fun to read, but it also serves as a survival manual in a world where success is punishable by public vilification.