Riding The American Dream: Surviving Road Rash & Living To Tell About It: The Official Story of Excelsior-Henderson Motorcycles

Rating:
Summary: Pro Editor required
Review: Not sure of the complete story of what happened with EH, I was curious to learn more. The history of the start up venture was interesting as were stories from Sturgis. Even the section of the "gearhead" related topics weren't too hard to follow, as I was afraid I'd be confused. But overall, I don't really understand what happened except that the financing options ran out. But why? That area is foggy and seemed condensed in the later chapters. It makes you wonder what the 2nd side of the story is. I think some professional editing would've helped in the story, as well. The writing was obviously as Dan Hanlon would speak aloud. But that tone gets tiresome and he sometimes gets off on tangets. Perhaps the book wouldn't have been as long either.

Rating:
Summary: Enlightening and Educational
Review: Some of the best books ever, are the ones that friends give me. Of course, it helps to have smart friends! My brother bought an Excelsior-Henderson motorcycle. He loves it. Convincing my other brother to buy all three of us Dan Hanlon's book.

It is first of all, a great recap of the seven plus years of E-H's struggle from the man at the helm. But is really is a great business "how to" or perhaps "how not to" launch a capital intensive manufacturing business. The tales of fund raising are not for the faint of heart.

Serious about a startup business? Read this book first. It is so fast paced, that I was able to read the whole 401 pages in just two sessions. Some great photos included, as well as some corporate documents like the list of E-H dealers.

Even if you are not going for a capital intensive venture, it will still help. The passages on corporate culture were great. And the interaction with Wall Street was fun reading. Oh yea, everyone that knows anything about E-H has second guessed Hanlon. He convinced me that every single criticism was for the most part, untrue. One example is the building. It just "looks" expensive. The true costs were amazingly low.

If you are serious about business and enjoy motorcycles [riding or watching them ride down the street], this is a must have. One of my top twenty picks.