Let Your Fingers Do the Talking : Using Word of Mouth Advertising on the Internet

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Summary: Comprehensive, detailed, stimulating, invaluable primer.
Review: In Let Your Fingers Do The Talking: Using Word Of Mouth Advertising On The Internet, author, public policy consultant, and marketing analyst Godfrey Harris presents a comprehensive discussion, along with detailed program ideas, on stimulating word of mouth comments on the Internet about products, services, places, and events to expand e- commerce sales. An invaluable, highly recommended primer for on-line entrepreneurs and corporate marketing directors, Let Your Fingers Do The Talking also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what works in terms of word of mouth, what doesn't, and why.

Rating:
Summary: Comprehensive, detailed, stimulating, invaluable primer.
Review: In Let Your Fingers Do The Talking: Using Word Of Mouth Advertising On The Internet, author, public policy consultant, and marketing analyst Godfrey Harris presents a comprehensive discussion, along with detailed program ideas, on stimulating word of mouth comments on the Internet about products, services, places, and events to expand e- commerce sales. An invaluable, highly recommended primer for on-line entrepreneurs and corporate marketing directors, Let Your Fingers Do The Talking also includes analyses of how to convert any traditional advertising approach to a word of mouth program and how to determine what works in terms of word of mouth, what doesn't, and why.

Rating:
Summary: SELECTED BEST BUSINESS BOOK OF 2000
Review: The editors of Business Bestsellers, a popular German/Austrian publication, has just declared Let Your Fingers Do the Talking as "one of the best 36 business books published in 2000!" Business Bestsellers is a subscription publication that is sent to hundreds of thousands of European business executives.

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Summary: Using eMail Virally
Review: The Word-of-Mouth-Advertising champion and chronicler applies his proven techniques to the Internet. Godfrey Harris combines the least expensive form of advertising with the most efficient method of spreading the message: Drafting email messages that recipients want to forward to friends. Harris shares secrets, provides figures and cites case studies to show you how to get more bang for your promotion buck. Glossary and index. [e-mail]