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Rating: 
Summary: Obvious manipulation doesn't work anymore
Review: Door to door selling is a hard business to be in and this book just blows the lid off the industry. I could see why certain people would be offended if they read this book....THE TRUTH HURTS. This guy knows people and how to exploit human behaviour to his selling advantage. This is the most honest book i have ever seen on the subject of direct selling, but if your naive about real life direct selling, dont buy it. Me personally, iloved it and yes i use his tricks...they work and thats all that matters. The author specifically says "Do not lie/mislead/inflate what your product does, just to get a sale" and i dont..i do everything else he suggests to gain their confidence & sleep very well at night. Oh, & my sales have rocketed.
Rating: 
Summary: Manipulative,Devious,Truthful & I LOVED IT
Review: Door to door selling is a hard business to be in and this book just blows the lid off the industry. I could see why certain people would be offended if they read this book....THE TRUTH HURTS. This guy knows people and how to exploit human behaviour to his selling advantage. This is the most honest book i have ever seen on the subject of direct selling, but if your naive about real life direct selling, dont buy it. Me personally, iloved it and yes i use his tricks...they work and thats all that matters. The author specifically says "Do not lie/mislead/inflate what your product does, just to get a sale" and i dont..i do everything else he suggests to gain their confidence & sleep very well at night. Oh, & my sales have rocketed.
Rating: 
Summary: Duh!
Review: I almost feel dumber for having read this book. I'm not saying that the author doesn't make some very valid points, he certainly does, but those points are common knowledge for those involved in sales. For every valid point he makes there is at least one ridiculous suggestion... Like this one: Stake out a prospect's business early in the morning or late evening to find out what kind of car he drives so you can stick a note on it asking him to call you??? Can you imagine what would become of your reputation if you got caught playing detective? Can we say "ethics"? The book is full of sneaky examples such as that one, so if that's what you're looking for, buy this book. If, however, you desire to become a professional and well regarded salesperson, you should probably skip this title.
Another gripe: $15 for 72 pages? That seems a little steep to me. I'm not complaining, I should have noticed that before I bought it, but you might find $.50 per sheet of paper to be a little extravagant.
Rating:
Summary: Loaded
Review: I have just read a review that spoke about this book being unethical. Having read this book myself i tend to disagree with this statement. Selling is about listening to what your customer wants and basically being prepared to meeet any objections that may arise head on. This authors tactics are not unethical to me, maybe a little bit manipulative, but in direct sales you have to be if you want to make a decent living. I dont know any salespeople that are 100% honest, 100% of the time..it just dosent happen. The author tells you also not to inflate the truth / lie about your product/service just to make a sale, so is that unethical? No, he simply shows you how to use psychology to your advantage and his tactics work for me, Im getting more sales in less time than i used to or would otherwise. This is an honest book on the subject and for that i give it five stars.
Rating:
Summary: New Career & High Success Thanks To This Book
Review: I used to be employed in telemarketing, until the do not call legislation made me redundant. One of my employers clients offered to take me on in direct sales (AT&T) as they too where suffering because of this stupid law. Having no direct sales experience (i used to read a script); this book was recommended to me and it really helped. I was very nervous about knocking on peoples door and trying to sell to them face to face, but after reading this book and doing what the author suggested, i dont know what i was worried about. Im making good money and i thank the author personally for showing me the ropes.
Rating:
Summary: New Career & High Success Thanks To This Book
Review: I used to be employed in telemarketing, until the do not call legislation made me redundant. One of my employers clients offered to take me on in direct sales (AT&T) as they too where suffering because of this stupid law. Having no direct sales experience (i used to read a script); this book was recommended to me and it really helped. I was very nervous about knocking on peoples door and trying to sell to them face to face, but after reading this book and doing what the author suggested, i dont know what i was worried about. Im making good money and i thank the author personally for showing me the ropes.
Rating:
Summary: Stupid is as stupid does!!!
Review: If you can think of everything you don't like about a salesperson, this is the guy who stopped selling and is now writing books. He is so unethical I only got half way through the book and was wishing I could get my money back. He says things like inflate the price and then give them a discount so they will be happy and think they got a deal and all the time they are paying regular price. There are many other examples of unethical behaviour but really from my personal perspective, the book would have been better off left as a tree. Keep your money in your pocket on this one.
Rating:
Summary: i liked it.
Review: informative,humourous and realistic. good for anyone new to cold call selling.
Rating:
Summary: Obvious manipulation doesn't work anymore
Review: This book might have worked in the '50s when people were not as sophisticated or cynical as today. Playing a counting game to ask your prospects questions, then determining that question #17 (no matter what it is) is the question that will guarantee you close the sale, is so dumb that it's insulting to the reader's intelligence. This book is full of substandard techniques (mainly contrived distractions, white lies, raising the selling price just so the salesperson can call his manager and negotiate a lower price just for the prospect's benefit) that I wonder how the author actually got "successful" in his selling career. And the typos throughout the book! I own and have read close to 300 books on selling and marketing, as well as several dozen audio programs that I listen to in the car. I make a very good living at selling, and I enjoy the chance to hone my skills so I can actually provide solutions to my prospects, not just to get them to buy something. Being open to anything that will help me in my sales career, I'm constantly in search of books and materials to help me become a better salesperson. Normally I avoid books with insulting titles like "Keep It Simple, Stupid" since the book assumes that the reader is stupid or a dummy or an idiot. But with all the 5 star recommendations I thought I'd give it a try. Just goes to show that a person ought to trust their own instincts and not fall prey to manipulative techniques of getting you to buy books that talk down to your intelligence. Save yourself some money and read books like Brian Tracy, Zig Ziglar, Jim Rohn. These are the people you want to emulate in your quest for selling superiority.
Rating:
Summary: Worked for me!
Review: This is a very good book. The principle behind the counting game was very clear to me, expect objections & be prepared to overcome them. From one review on here, it is clear that someone did not understand the authors thinking. I admit to only reading a couple of books on selling, though iv'e been in sales for almost 40 years and i love what i do. This book gets top marks from me, no blurb, just good ideas that i have tried with good success rates. For the price of a few coffee's, this was value for money.
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