Fundraising

Rating:
Summary: This book presents a fantastic plan for campaigns
Review: I used this book almost exclusively as a reference for a capital campaign at a community college foundation. The fundraising plan outlined in the text is very good, and can be followed almost verbatim. I found that the pointers offered were very applicable to the funding plan, that is, they were specific enough to be meaningful, yet broad enough to be adapted to any fundraising situation. This book is probably most useful for those considering a capital campaign, and an especially good reference for those who are embarking on their very first campaign. The text ranks among one of the most practically applicable I have ever read.

Rating:
Summary: This book presents a fantastic plan for campaigns
Review: I used this book almost exclusively as a reference for a capital campaign at a community college foundation. The fundraising plan outlined in the text is very good, and can be followed almost verbatim. I found that the pointers offered were very applicable to the funding plan, that is, they were specific enough to be meaningful, yet broad enough to be adapted to any fundraising situation. This book is probably most useful for those considering a capital campaign, and an especially good reference for those who are embarking on their very first campaign. The text ranks among one of the most practically applicable I have ever read.

Rating:
Summary: The Bible of Fundraising
Review: I was so tired of trying to wade through dense books on fundraising and marketing. This book lays it out clearly and simply. Fundraising is common sense--so is this book. Should be read by anyone launching an annual and capital campaign.

Rating:
Summary: A complete fund-raising guide
Review: What is best about the book is that it digs into the multitude of steps necessary to prepare for a successful campaign. When I first read the Table of Contents I was somewhat overwhelmed with the idea that so many things had to take place before actually asking for substantial contributions to our nonprofit. We were used to running a few special events and receiving just as few dollars from them. But using the clearly written text as a guide enabled us to expand our thinking and implement a process that led to significantly increased donations this year. The book was a great investment.