Retail Management (The Mcgraw-Hill Series in Marketing)

Rating:
Summary: An excellent basic introduction with good advice.
Review: I bought my copy at a small store in Cairo, Egypt and devoured it.

The layout is appealing but a bit too appealing for my taste - a little too liberal with the color in areas that do nothing to enhance the sound advice within.

I've read many books on retailing and even owned a couple businesses myself. This book is better than most and I especially appreciated the explanation on location for your retail business. These authors explain why one type of location will work for a certain class of business, but not for another class - I've not found many writers that explain this differentiation, but it is of especial importance.

I rated this book four stars, but 4-1/2 would be more fair. The book is a good introduction but is skewed a little too sharply towards chain stores and franchises. Still, no serious entrepreneur should be without this book in their library!

I also greatly appreciated the lessons learned advice.

Retail Management is as useful in Alexandria, Egypt as in Alexandria, Virginia!