Corporate Image and Identity Strategies: Designing the Corporate Future

Rating:
Summary: Importance of Identity
Review: Corporate Image is a well-written book that explores the importance of corporate image. Nowadays, this is an especially relevant image. Steidl and his fellow authors go on to explore various strategies that a corporation can use to burnish its image in an effort to create a strong future, where the image is well-supported by the organization and is well known. Very useful and a fascinating read that readily states and proves its case on the importance of perception of a corporation. It's as good as Guerilla PR: Wired, which also is all too aware of the importance of perception and goes on to explain several strategies on how to attain that image.