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Rating: 
Summary: Absolutely terrible
Review: I can't figure out who this book was written for, other than the marketing companies that contributed the useless content. This was purely written for these cheesy contributors--there are absolutely no ideas in this brochure.
Rating:
Summary: Other reviewers are correct---a big brochure
Review: I just bot this book from my local bookstore. Then I see Amazon has a 30% discount. What's more, I see there are 4 reviews. Three of the reviews have 1 star while the fourth has 5 stars. I may be overly skeptical but they way the 5 star was written coupled with the vastly different rating, it certainly sounds like a "related party" tried to come to the rescue. The writing style sounds like the publishers themselves tried the hype. Off to read the book, hope I am wrong.
Rating:
Summary: Just Bot It
Review: I just bot this book from my local bookstore. Then I see Amazon has a 30% discount. What's more, I see there are 4 reviews. Three of the reviews have 1 star while the fourth has 5 stars. I may be overly skeptical but they way the 5 star was written coupled with the vastly different rating, it certainly sounds like a "related party" tried to come to the rescue. The writing style sounds like the publishers themselves tried the hype. Off to read the book, hope I am wrong.
Rating:
Summary: Other reviewers are correct---a big brochure
Review: This book should be a freebie considering all the promotional content. I read about half the book before I threw it aside. There are few ideas, and a lot of promotional stuff about the cheesey marketing people that contributed articls.
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