India Business: Finding Opportunities in this Big Emerging Market

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Summary: Successful strategies for doing business in India
Review: India Business: Finding Opportunities In This Big Emerging Market by Aruna Chandra (Assistant professor of Management, Indiana State University), Pradeep Rau (Professor of Marketing, The George Washington University), and John K. Ryans Jr. (Bridgestone Professor of International Business and Marketing, Kent State University) offers a soundly presented and highly informative look at the nation of India and its growing population and customer base -- which is predicted to exceed that of China by 2050. From understanding Indian politics to taking Indian culture into account and successful strategies for doing business in India, Indian Business is an excellent introductory reference and an absolute "must" for any businessman seriously considering expanding his or her marketing efforts into this immense and diverse nation.