Pioneers And Plodders: The American Entrepreneurial Spirit

Rating:
Summary: A book for every business person's library
Review: Using Henry Ford's comment--"There are two kinds of people in the world, those who pioneer and those who plod"--as the basis of his title, Bob Baron goes on to describe four pioneers in motivating detail. He shows how pioneers move with the time and take their busineses to ever-increasing heights. In contrast, he reveals a few who didn't know how to do that and plodded to their ruinations. This is not a book about greedy, anything-for-a-buck tactics, but the true qualities of leadership.

History, the events with which these industries and their leaders had to cope, plays a large role in Baron's book. I believe this is must reading for everyone starting a business major in college, working on an MBA degree, contemplating founding a company, or working within a company that ultimately will depend upon excellent leadership. All will benefit from the wisdom of this finely researched, extradorinarily well written book. It should be part of every business person's library. You'll find yourself going back to it over and over again.