Marketing Management: Analysis, Planning, Implementation, and Control

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Summary: A comprehensive manual for guiding marketeers.
Review: As a marketing lecturer I have been pleased to recommend Philip Kotler's book to my students. This book provides comprehensive and thoughtful guidelines to marketing practice and thinking. Its developement of the subject matter follows the natural progression of marketing strategy. Although, from an Irish perspective it is weak in that its scope is too broad.

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Summary: Excellent Book
Review: I am a MBA student in Taiwan. Our teacher use this book in his 90 students' class. The midterm and final test are in English followed by the teachers' test samples. I do not feel the right way how the test goes. I got the middle-lower score. I like to read the cases followed by the theory, but I falled in theory its-self with the way the test used. Is there somthing wrong? I was told it is a great book. I think it is a useful book in USA but market may different in Asia . As a minority , I suggest more application on Asia market and review the test method that may widely use this book in Asia 2-3 billion people.

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Summary: It's a good marketing book,but overpriced at $82.
Review: I have read this book, virtually from cover to cover since it was a text book at School (The Eli Broad Graduate School of Management at Michigan State University). The book is certainly above average, provides the concepts with insightful examples. Parts of it are boring and repetitive, but I guess it's OK so long as you don't read the whole book. I guess the repetition is probably because the author intended for some chapters to be read independently of others. So I should give him his due. But the book, priced at $82 is certainly overpriced because of its required/recommended nature in most business schools. Another example of market driven pricing. I was lucky though! I got the book for a real bargain price and I think it gave me value for the money I paid.

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Summary: A Great Book About Marketing to Help Overcome Misconceptions
Review: Most CEOs I work with feel that they would like to have more, and more profitable customers. This is the book for them, because it lays out all of the elements of what must be done. If you have the right customers, you have great potential for future progress. If you also apply the lessons of "The 2,000 Percent Solution", you will do even better because the rest of what you do will become as successful as your marketing, based on Kotler's superb book "Marketing Management."

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Summary: mercadotecnia
Review: necesito informacion acerca de la planeacion, control, ejecucion y analisis de la mercadotecnia

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Summary: Easy to be a "bestseller" when you have a captive audience.
Review: Very basic. Very academic. As a grad student who also has a full time job in marketing, I haven't found much useful in this book. Overpriced and unrealistic.