Customer Relationship Management

Rating:
Summary: The best CRM text I have read
Review: I have read a number of CRM texts, however, this is a mile ahead and I would have to say it is the best CRM text that I have read.

It offers an excellent introduction to the principals of CRM and each chapter builds on the last, presenting a logical view of CRM from a marketers perspective, not from a that of a software engineer, a welcome change.

A must read for marketing profesionals and academic marketing courses.