Conjoint Measurement: Methods and Applications

Rating:
Summary: much below expectations
Review: No explanation of conjoint analysis basics, no logical sequance of chapters, in other words in drastic need of improvement

Rating:
Summary: Avoid at all costs!
Review: This -- unfortunately -- is a terrible book. It is badly in need of editing. It is obvious from the authors' introductory chapter that their command of the English language is marginal at best. It would have helped to have a native English speaker review the manuscript before publication.
Even worse, the level of the contributed papers varies so widely that this book cannot serve as either an introduction or as a survey for knowledgable readers. I was hoping that at least one paper would explain the basics of conjoint analysis. But most of the authors either avoided technicalities, or else assumed that readers were already familiar with the model and its variants. Not one of them bother to explain the terminology, to write down a model clearly and succinctly, and to explain how the analysis works.
Overall, this was quite a disappointing book

Rating:
Summary: Conjoint Measurement - Review
Review: This is an excellent book on Conjoint Analysis. It was easy to read and understand.