Strategic Marketing in Telecommunications

Rating:
Summary: A firm commitment to playing it by ear.
Review: A light-hearted, superficial read for anyone interested in learning the new buzz words and hyperbole of the industry. The book is useful insofar as it sets the tone of the telecoms revolution, however it ultimately avoids analysis. The text is as hurried as the synthesis of ideas is absent. The outlook is curiously Texas-based. The use of strategic marketing in the title is really misleading as the book provides little new insight in this area.

Rating:
Summary: Excellent author, worthwhile read.
Review: I appreciated Ms. Rhemann's perspective. Her analysis is useful, and the book will remain valuable over time. As an executive, the perpective is relevant, but may not be as appreciated by mid to lower-level staff.

I recommend this book to other communication industry executives.

Rating:
Summary: A lot of sound bites, not much meat!
Review: Strategic Marketing in Telecommunications does not live up to the reader's expectations. Maureen Rhemann does not provide enough actionable recommendations about how to market a product mix in the telecommunications industry. The author uses a lot of buzzwords and tired phrases to describe what is going on in the industry. Furthermore, Rhemann needs to pay better attention to the organization of her book. The author regularly repeats herself without adding much value to her message. Finally, Rhemann oversells her Texas-based consulting practice through the book to the annoyance of her readers.