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Rating: 
Summary: Smart Marketing in One Evening
Review: John Mariotti has written his best book yet. It is refreshing to complete an entire marketing course in one evening. His depth of knowledge in the subject covered and his common sense approach will hold your attention as you read the text. The smart quotes, people and voices hold interest and will be recalled quickly. The Killer questions and answers to some of the tougher questions are addressed from years of research and tried applications. John Mariotti served the theme of this book well. He provided opportunities for the reader to become a smart marketer and through their own applications of learning--SELL!! .
Rating:
Summary: Smart Marketing in One Evening
Review: John Mariotti has written his best book yet. It is refreshing to complete an entire marketing course in one evening. His depth of knowledge in the subject covered and his common sense approach will hold your attention as you read the text. The smart quotes, people and voices hold interest and will be recalled quickly. The Killer questions and answers to some of the tougher questions are addressed from years of research and tried applications. John Mariotti served the theme of this book well. He provided opportunities for the reader to become a smart marketer and through their own applications of learning--SELL!! .
Rating: 
Summary: A "must have" for your bookshelf--great for browsing too!
Review: This book was written for the aspiring professional to find a little something about nearly everything in marketing--a task that might take a dozen or more books.It was written just before the dot-com meltdown and the e-commerce crash, but predicted both. Marketing is so familiar that it seems "easy"--but it isn't. Just open the book anywhere and read a few pages--flip around--you'll find something useful, fast. I guarantee it. It was also written to emphasize the "smartest things to know" for anyone dealing with marketing or working in marketing. Keeping it as concise as possible made it necessary to be brief on many subjects, but there are experts quoted throughout the book to provide more detail. I hope you enjoy reading it as much as I enjoyed writing it.
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