Strategic Affiliate Marketing

Rating:
Summary: Very helpful
Review: I have been an active affiliate with my personal web sites and advisor for many advertisers via my professional work. This industry has matured dramatically over the last 4-5 year, and "Strategic Affiliate Marketing" analyzes the essentials and the core values of affiliate marketing that remains even when the market changes. This is a very helpful "tool", both for the academic and practitioner, when evaluating the opportunities within affiliate marketing and other online partnerships.

Rating:
Summary: Written by "experts" with no experience
Review: I was cautious about the cover price on this book, but I figured it was the most recent, and theremore, most up to date and useful book on affiliate marketing.

I was terribly disappointed in reading it, though. There was plenty of theory, but I want real, hands on experience from people that got their hands dirty in the industry.

I'd suggest the books by Declan Dunn or Shawn Collins over this.

Rating:
Summary: Strong contribution to the field of Affiliate Marketing
Review: This book gives a profound insight in the mechanisms of affiliate marketing - in theory and in practice. Both affiliates and advertisers in all sizes and industries will benefit from the considerations made in this book. Additionally, the book is presented at a highly accademic level challanging existing marketing theories in a developing marketing arena.