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Rating: 
Summary: I'm taking this one personally
Review: An enjoyable and provocative read, but very importantly, Bruce adjusts the dial and focuses a great deal on stakeholders and employees, who are, after all, critical elements in the achievement of customer satisfaction,loyalty, and profitability. Bruce provides lots of examples personalization and privacy (and the lack thereof) that make one gasp, think, and question some of the longer term ramifications. He also offers some reasonable solutions and guidelines to help companies prevent a privacy faux pas. Your next visit to the grocery store, weekend getaway, or web site will never be the same after you read this book! Enjoy and beware!
Rating:
Summary: Writes like a novelist, inspires like a guru.
Review: Here's an idea: Forget about the web personalization that makes Amazon such a wonderful site, or that has writers from Wired still breathing heavily, and instead imagine a world where personal memory is "everywhere" -- where your every conversation, trip, purchase, phone call, or jog with the dog is recorded, turned into a data file, and shared with parties beyond your control. Kasanoff explores this world, and notes that it's coming the day after tomorrow. This book is one-third business strategy guide, two-thirds global forecast, and the tale is plausible enough that executives who read it may want to pull the CEO aside at the holiday party. Consider: - Data trails are proliferating, and most companies have no plans in place to manage the privacy, legal, ethical, moral, managerial or competitive impacts of this information boom. - A plan requires anticipating new privacy laws -- and there are ways to do this by examining history and the fundamental constructs of personal protection legislation. - Acting on information can provide the economic benefits outlined in every 1to1 book or CRM software manual, but success requires self-critique. There are proven models to gauge your firm's ability to succeed with new products and services. - Personalization means moving beyond technology to carefully migrate to a diverse business system, where complexity is constrained to keep costs to a minimum and modular capabilities change everything from product design to employee behavior. These ideas are powerful. Along the way, Kasanoff shares stories about data pitfalls and exercises that inspire a team meeting at the nearest coffee shop. Consultants can always explain which way the wind is headed, but for a look at the weather beyond the next quarter, I recommend this book.
Rating:
Summary: Informative without being tiresome
Review: I started jotting down some one-word descriptions of
Making It Personal while I was reading it- Insightful
Readable
Practical
Creative
Compelling
Important
Entertaining But then I forgot about taking notes. I guess I'll just
have to add Absorbing to my list. Bruce does a wonderful job of presenting personalization
and privacy issues in an amazingly accessible way. It's
not pedantic. It's not ominous. It's not dry. Besides
being extremely topical, it's a darned good read.
Rating:
Summary: Informative without being tiresome
Review: I started jotting down some one-word descriptions of
Making It Personal while I was reading it- Insightful
Readable
Practical
Creative
Compelling
Important
Entertaining But then I forgot about taking notes. I guess I'll just
have to add Absorbing to my list. Bruce does a wonderful job of presenting personalization
and privacy issues in an amazingly accessible way. It's
not pedantic. It's not ominous. It's not dry. Besides
being extremely topical, it's a darned good read.
Rating: 
Summary: A Great Way to Start a Conversation @ Your Company/Client
Review: Mr. Kasanoff's book is a great way to open eyes. Whether its within your own corporation or your clients, this book is a great place to get literate about the intersection of privacy issues, 1-to-1/relationship marketing and customer experience. In addition to sketching out scenarios that bring the issues to life, Kasanoff shares helpful frameworks, both tactical and strategic, to help make the connections to your own business issues. I highly recommend reading it and I also recommend using it as a corporate educational tool.
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