Rating:  Summary: NORMAN SELLS ANOTHER ONE Review: A clever and informative book about the principles of successful selling techniques. The engaging character and the diary format personalizes the information and strikes a cord with anyone who works in the real world of selling and marketing oneself. The use of humor to emphasize important points makes this book enjoyable as well as useful. I recommend "OH Norman" highly!
Rating:  Summary: Skillful, entertaining and expertly told sales lessons Review: Don't let The Oh Norman Diary fool you with its short read, simple language, and story like approach. It decidedly conveys a valuable sales and customer service message, doing so in a format that makes the salient points memorable. It does for the Sales organization what The Goal, by Eli Goldratt, did for manufacturing. This should be a primer for the sales student and practitioner.Kudos to Uly Meixner and Erich Mock for this seminal work in sales training. I look forward to additional works by this innovative duo.
Rating:  Summary: Skillful, entertaining and expertly told sales lessons Review: Don't let The Oh Norman Diary fool you with its short read, simple language, and story like approach. It decidedly conveys a valuable sales and customer service message, doing so in a format that makes the salient points memorable. It does for the Sales organization what The Goal, by Eli Goldratt, did for manufacturing. This should be a primer for the sales student and practitioner. Kudos to Uly Meixner and Erich Mock for this seminal work in sales training. I look forward to additional works by this innovative duo.
Rating:  Summary: The Oh Norman Diary. Sage Sales Advice Review: Getting to the next level in sales is often a difficult task, however the sage advice that Norman receives from the various Professional Business People we meet through his Diary entries is simple and straight forward. This book is excellent for helping novice salespeople secure a strong footing through a needs oriented sales approach, as well as reminding and reinforcing strategic selling skills with more senior salespeople. Building strong and lasting sales relationships using the Sales Cycle as outlined in this book is critical to all salespeople in today's difficult selling environment. A definite read for the Professional Salesperson.
Rating:  Summary: Easy reading and very informative Review: I just finished readfing the "Oh Norman Diary" and found it an easy read. Interesting and informative. It covers all the basics of sales training.
Rating:  Summary: A must read for any sales professional Review: I just finished reading the "OH Norman Diary" and put it on my company's suggested reading list. This is one of those books that reaches people of all levels. For someone just starting out it is a great "how to". For the experienced sales person it is a great reminder/reinforcement of what made you that way! A quick read that is worth the effort.
Rating:  Summary: Clear and engaging! Review: If you're in sales (and who isn't?!),a seasoned pro or a just starting out, this book will help you develop or polish a more effective approach to selling. The authors outline a step by step approach to engaging your customers--listening to, understanding and serving their needs--not just presenting your products or services. And unlike some treatments of the subject, it is not some "academic treatise" but is written in a clear, engaging and conversational style with plenty of useful examples.
Rating:  Summary: Real Change for Companies Review: Most books on sales skills show individuals what skills they need and how to acquire them. The difference between this book and others is that it summarizes not only skills for individuals but also the techniques which have changed the top lines, bottom lines, and sales cultures at some of the most successful companies in the US and Europe.
Rating:  Summary: Required reading for the sales representative Review: The authors, Uly Meixner and Eric Mock, discuss the art of selling in a manner that's clear and easy to understand in The Oh Norman Diary. Drawing on years of experience in sales training at all organization levels, they identify the "keys" to a successful sales program. The importance developing a customer focused and oriented approach to selling is very well illustrated with to-the-point examples that explain the importance of each step in the sales cycle. Many of the sales representatives that I have worked with as a customer during the past twenty-years have used some of the techniques that the authors discuss; all would have benefitted from studying the authors approach. This "easy read' is a must for anyone involved with a sales program.
Rating:  Summary: Required reading for the sales representative Review: The authors, Uly Meixner and Eric Mock, discuss the art of selling in a manner that's clear and easy to understand in The Oh Norman Diary. Drawing on years of experience in sales training at all organization levels, they identify the "keys" to a successful sales program. The importance developing a customer focused and oriented approach to selling is very well illustrated with to-the-point examples that explain the importance of each step in the sales cycle. Many of the sales representatives that I have worked with as a customer during the past twenty-years have used some of the techniques that the authors discuss; all would have benefitted from studying the authors approach. This "easy read' is a must for anyone involved with a sales program.
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