Sell It, Baby! Marketing Angel's 37 Down-To-Earth & Practical How-To's on Marketing, Branding & Sales

Rating:
Summary: Crammed with solid, practical, actionable information
Review: 10/24/03

Do you remember when Magicians Secrets Revealed came out on TV? The program showed you step by step how all the great magic tricks were done. It sure ticked off a whole lot people in the industry!

Sell it Baby! reveals techniques and is a great refresher and reference book. According to the author, geared towards small-business owners, sales managers and marketing professionals, but I found it much more than that.

This book is an easy introduction to the topic for anyone who needs to learn about marketing for the first time. The book comprehensively covers the subject, in short and well-focused chapters.

McCall uncovers the truth and stimulates creative ideas on how to through effective research, the creative briefing process and how to manage creative development.

It provides a structured step-by-step process for applying total brand management to your own product, no matter what it may be. You'll learn how to secure long-term revenue and build enduring business value. The entire book gives a solid basis in marketing without the fluff for sure. There's definitely no BS in this book.

An enjoyable book that is best read by dipping in to the wealth of ideas and insights that are covered. There is so much -food for thought here, that a cover-to-cover read will leave you with your head spinning.

Overall, this book would be very useful for not only for business professionals with products to sell. But extremely useful for first-time authors who wish to launch their novels into the literary world, or just someone who wants to learn ins & outs of marketing. This book will take you by the hand and guide you towards success. Absolutely, a must read!

Rating:
Summary: A breezy book packed with valuable nuggets
Review: It's an unfortunate irony that the field of marketing and communications is littered with so many "how-to" books that are unfocused and unclear. "Sell It, Baby!" provides an antidote - it's a concise collection of marketing tips and tricks that's divided by subject and easy to read. McCall calls herself a business cynic - "think Andy Rooney with lots of hair and a great handbag collection," she says - and how can you resist a writer like that? Her breezy book is packed with valuable nuggets for the novice and expert alike.

-Marc Nathanson, Executive Producer, NY1 News

Rating:
Summary: A quick & enjoyable read filled w/practical advice
Review: Sell it, Baby! is a quick and enjoyable read filled with real world, practical advice on marketing, branding and sales. It is particularly strong in its sales management advice, clearly drawing from Kimberly's sales management experience. This book addresses the real issues that sales and marketing professionals face day-in and day-out versus the academic theories or models on which many sales and marketing books seem to focus. I highly recommend this book for anyone who is in sales management or aspires to be. I also recommend it for marketers. You will enjoy the read and will learn something that you can apply to your own career success.

Brad VanAuken, author, Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market

Rating:
Summary: Great for small-biz owners, sales and marketing pros
Review: Sell it, Baby! Marketing Angel's 37 Down-to-Earth & Practical How-To's on Marketing, Branding & Sales is chockfull of no-nonsense advice and lots of marketing and sales tips. A very helpful book for the small-business owner with more brains than bucks. Also a must for marketing and sales professionals. Marketing Angel's writing is fresh, irreverent and fun to read.

Rating:
Summary: Great read with something for everyone
Review: The title -- Sell it, Baby! -- alone positions author Kimberly L. McCall as a savvy marketer, and the first rate content is a fast-reading primer on all you need to know to succeed in any business, small or large.

A monthly columnist for Entrepreneur magazine, McCall knows the world of which she speaks.

Marisa D'Vari
Author, Presentation Magic + 3 other books

Rating:
Summary: A breezy book packed with valuable nuggets
Review: This book is a must for anyone interested in selling, marketing, and/or branding. It provides a structured step-by-step process for applying total brand management to your own product, no matter what it is. The language is clear, the examples get right to the point--and best of all, the book gets right to the point. I personally can't stand books where you have to weed through pages of fluff to get to the part you want to read.

What I also liked is that Kimberly doesn't talk down to the reader. Some people flaunt their expertise, and sound arrogant as they try to give their readers advice. It's grating, and those are the books I usually put down after a few pages, no matter how knowledgeable the author is. But Kimberly has a lively writing style, and appears to enjoy sharing her expertise--without that arrogance or tone of superiority that is often prevalent in these types of books.

Rating:
Summary: Great read with something for everyone
Review: This is a terrific book. "Sell It, Baby" is jam packed with useful and practical advice for those new to marketing or sales. Seasoned veterans will also benefit from Kimberly McCall's advice and how-to's. Full of McCall's wit and humor, "Sell It Baby" is a very easy read, and a must for anyone in field, as well as for business owners who want to learn more about promoting themselves.