The Best Darned Book on Marketing

Rating:
Summary: Self-Help for the Self-motivated
Review: Bronson and Bogart have crafted an eminently useful guide to entrepeneurial marketing methodologies, while recognizing - in the very structure of their book - that there is no "right" or "wrong" way to develop ideas...only ways that end up working, and ways that don't. Since the gauge of a successful idea is its actual manifestation, no book can promise success before the excercise is put into motion. What Bronson and Bogart do, however, is offer clarity and structure to the process of understanding and enacting the development of an independent business strategy...and that takes the reader miles ahead of 95% of his/her potential competition!

Rating:
Summary: A Real Solution
Review: I just received my copy of this latest marketing wizzardry by Bronson and his new co-writer. Bronson seems to have this ability to select the perfect co-writers which results in a very powerful book.

The book is a general commitment to excellence. Every page has something useful, and then there's this poster thing in the inside back cover with 30 additional marketing tips. I have used so many of these pointers to build up my natural cosmetic line, to enact programs that I thought would cost me thousands, "No way,' says this team, and they're right. In this age of everyone needing to bolster their incomes, this book is a real solution.