Economic and Management Methods for Tourism and Hospitality Research

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Summary: Analyzing the Hospitality Industry
Review: By almost any measurement, the hospitality industry is the largest in the world. Yet it is an industry that is ill-served by the formal tools of analysis. Most formal analysis has focused on 'exciting' areas like finance and e-business. This means that decision-makers in industries like hotels and restaurants have been forced to fashion their own tools on a case by case basis. This book provides a useful tool-kit, de-mystifying useful methods like yield management, portfolio models and segmentation analysis by providing both theory and applied case studies. Both hospitality management students and industry professionals should find this to be useful handbook.